Wednesday, December 4, 2013

SRK and TWITTER

The stars of Bollywood have been using social media to keep up with their fan following. The Badshaah of Bollywood  SRK is no longer satisfied making blockbuster hits on the silver screen alone. He has now created a new record with more than six million fan followings on Twitter. With this, the ‘Chennai Express’ superstar has outstripped the other leading Khans of Bollywood – Salman and Amir who have around 5 million fan followings on Twitter.
An overwhelmed Khan thanked his many fans for this tremendous following. He tweeted, "Thanx for the 6 mil. Our love goes beyond numbers. Wish you all happiness beyond count & love beyond measure." The superstar has been a prolific user of the social media site since he joined in 2010 and has made 6414 tweets so far. In this, he joins the distinguished group of Karan Johar, Amitabh Bachchan, Sachin Tendulkar and Priyanka Chopra.
While Khan has easily outstripped his nearest competitors, he is still to catch up with the progress made by Amitabh Bachchan. Big B crossed seven million fan following on Twitter. On November 23, when Amitabh’s fan following touched seven million, the star wrote, "OKKKAAAAYY !! so crossed 7 million on Face Book !! Other bigger stars much ahead of me ...Salman, Aamir, Shahrukh ..deserve to also." Now, Shah Rukh is ready to join this rank. King Khan has tried to emulate the superstar with his Kaun banega crorepati and the remake of Don. Though those ventures did not take off well, it remains to be seen how he performs on the social media.
The followers of the star rejoiced as Khan crossed the six million mark by starting three new trends. These are #SRK6Million, #6MillionSRKiansOnTwitter and #6millionssrkians.
An analysis of the social media trends in Bollywood shows that Shahrukh Khan has a huge international following. The 40+ star is still commanding admiration from teenagers while the greatest fan following of Salman and Aamir is from the adults. Rajnikanth is also quite active on both Facebook and Twitter, while, Katrina and Kareena dominate the scene among the actresses. Stars like Hrithik Roshan, Ajay Devgan, Emran Hashmi, Deepika Padukone and Madhuri Dixit seem to use the social media only to promote their shows and films and talk about their work. SRK however is popular because of his friendly approach and regular interaction with fans.